Australia’s favourite lolly brand is shaking up the chocolate aisle with a brand-new lineup that mixes classic confectionery with fun, unexpected textures. Allen’s has officially released three new Choc Blocks, each packed with a unique combination of chewiness, fizz, and crunch that brings something completely different to the supermarket shelves.
If you have ever found yourself torn between grabbing a bag of your favourite lollies or picking up a block of chocolate at the local shops, your dilemma is officially solved. Nestlé Head of Marketing Confectionery, Shannon Wright, explained that the core idea behind the launch was to capture everything people already love about lollies—the bright colours, the playful nature, and the surprising textures—and pack all of that goodness straight into a chocolate block. Every single piece is designed to offer its own little surprise, whether you encounter a sudden pop of fizz, a satisfyingly chewy bite, or an extra crunch.
The brand-new range features three distinct flavours tailored to different sweet tooth cravings:
- Allen’s Block Party: This option combines smooth milk chocolate with sweet fudge pieces, fizzy sherbet chips, and Mini Smarties for maximum colour and crunch.
- Allen’s Sherbet Fizz: A clever mix of smooth milk chocolate paired with sherbet fizzy chips and crunchy waffle cone pieces to elevate the traditional chocolate experience.
- Allen’s Strawberries & Cream: For those who prefer white chocolate, this variety blends creamy white choc with rich fudge and a bright hit of sherbet fizzy chips.
The timing of this release couldn’t be better for anyone looking to upgrade their weekend movie snacks or treat themselves after a long week. Confectionery fans across the country will be pleased to know they do not have to wait to track them down. The new Allen’s Choc Block range comes in a 170g size with a recommended retail price of $7.50, and stock is available right now at Coles, Woolworths, and independent grocery retailers nationwide.
Whether you are sharing a block with friends during a weekend gathering or hiding one away in the pantry for a quiet evening on the couch, these blocks offer a fun twist on everyday snacking. The clever integration of sherbet chips means every single square delivers a slight tingle on the tongue, completely changing how standard block chocolate behaves. It is a bold move by the confectionery team, but given how quickly Australians embrace nostalgic lolly flavours, these new blocks are bound to find a permanent spot in shopping trolleys everywhere.
As shoppers continue looking for exciting new variations of their favourite sweet treats, brands are stepping up their game by blending multiple textures into a single bite. By merging the creamy texture of quality chocolate with the sharp, lively pop of sherbet and the satisfying crunch of waffle cone or Smarties, Allen’s has successfully bridged the gap between traditional chocolate blocks and fruity confectionery favourites. Keep an eye out for the bright packaging next time you walk down the supermarket aisle.
