TikTok’s amazing ‘Bold Glamour’ makeover filter sparks fun and debate

March 16, 2023 10:24 am in by

TikTok’s new ‘Bold Glamour’ filter is going viral with its incredible airbrushed makeovers that look hyper real.

Using a super smart AI technology called “generative adversarial network” (GAN), the filter turns users into picture-perfect versions of themselves by comparing their faces to a database of other faces and blending them smoothly.

What’s so incredible is seeing videos of users pulling at their skin or waving their hand over their face but the filter doesn’t glitch or distort at all. It’s impossible to tell there’s even a filter at work.

Article continues after this ad

Here’s a quick explainer:

@zhangsta Lots of controversy around this viral new filter #boldglamourfilter and how realistic it looks. 🤯 i was curious on how it works, s/o to @luke.hurd for explaining the tech behing this new filter! #deeplearning #augmentedreality #zhangsta #todayilearned #newtech #machinelearning #viralfilter #explained #teenagelookfilter ♬ original sound – ZHANGSTA🫡

People can’t get enough of ‘Bold Glamour,’ with everyone sharing their amazing makeovers. Check out these before and after results:

@gemluvabeauty How do I look though? 🤷‍♀️🤣 #boldglamourfilter #looksgood #decieving #makeupfiltertiktok ♬ Hey Sexy Lady [Feat. Brian & Tony Gold] – Shaggy


♬ Boy’s a liar Pt. 2 – PinkPantheress & Ice Spice
Article continues after this ad

But the filter has also started some serious conversations about how it might affect the way we see ourselves and what we think is beautiful.

Some people worry that these ultra-real makeovers are taking things too far and will create even more pressure to look perfect all the time – both on and off socials.

@joannajkenny DON’T USE THIS FILTER ⚠️ This is the viral filter everyone is using rn. Tell me honestly, have you ever not shown up irl because of how you’ve misrepresented yourself on social media? If so, you’re not alone ❤️‍🩹 You deserve to live a full and happy life without worrying about how you look doing it 💅 #poresnotflaws #boldglamour #beautystandards #beautystandardsarefake #bodyimagemovement #bodyimagehealing #joannakenny #toxicbeautystandards #skinconfidence #skinconfident #nofilterchallenge #fyp2023 ♬ original sound – Joanna Kenny

As more and more people try out TikTok’s AI-powered ‘Bold Glamour’ filter, it’s a good reminder that while having fun with new technology is great, it’s also important to think about how it might affect us and the way we see the world – and indeed each other.