Local News

Regional Tourism Marketing Boost

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The State Government has today committed almost $500,000 for regional tourism marketing.

Following a $45 million marketing investment announced for the South Australian Tourism Commission (SATC) as part of the State Budget earlier this month, an additional $15,000 will be distributed to each of SA’s 11 tourism regions, to be invested into consumer marketing activities.

The commitment follows the recent release of the updated Regional Visitor Strategy snapshots, which highlight that six of the 11 regions have either met or exceeded their 2025 targets already. Visitor expenditure in regional SA is now $3.6 billion, just $400 million shy of its December 2025 target of $4 billion.

The funding is an increase on the existing baseline $20,000 each region receives annually from the Commission.

SATC will now work with each region to help plan and roll-out individual campaigns.

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