Tourism targets for the Fleurieu Peninsula, River Murray and Kangaroo Island regions have been comfortably cleared well ahead of schedule, according to new figures released yesterday.
Each region, as well as three others across the state, surpassed their visitor-spending targets for 2021, with Kangaroo Island in particular passing their 2025 target by over $40m.
South Australia’s 2025 tourism targets was almost passed last year as well; the state recorded $3.6bn in regional visitor expenditure, which was just $400m short of their overall target.
The Government’s Great State Vouchers have been credited with the local tourism boom, with regional tourism now accounting for 60 percent of South Australia’s total visitor spending.
Tourism Minister Zoe Bettison applauded the findings.
“This is a real investment of the innovation and dedication of operators and the industry,” Bettison said.
“Through working together, investing in new tourism products and experiences, and finding new ways to attract domestic visitors who will stay longer and spend more, the South Australian Regional Visitor Strategy is helping drive outcomes.”
Photo Credit: Adam Bruzzone, South Australian Tourism Commission