Grant Broadcasters, home of 5MU and Power FM, has invested in Australian AgTech company ProAgni.
ProAgni provides antibiotic-free feed products that preserve animal health and economic sustainability, while decreasing the environmental and social impacts of farming.
Its cutting-edge feed stock has now been used to feed one million livestock animals in Australia while removing more than one tonne of antibiotics from the food chain.
The significant investment from interests associated with Grant Broadcasters secures a minor stake in the growing Australian business and takes ProAgni’s total capital raised to over AUD $3 million.
It comes after ProAgni was shortlisted from 45 world AgTech businesses for the prestigious Rabobank Foodbytes event this Wednesday 2 December.
CEO of ProAgni, Lachlan Campbell said the company started in 2018 in a bid to remove in feed antibiotics from the food chain.
“Two years later, we have sold more than $4m worth of the product and removed over a tonne of antibiotics from the food system in the process,” Mr Campbell said.
CEO of Grant Broadcasters, Alison Cameron, said her business has invested as ProAgni endeavors to serve the local community, much like Grant Broadcasters.
“In 1942, Grant Broadcasters started when Walter Grant bought a radio license in Dubbo, New South Wales, Australia, (Population now 40,000) because he thought “this new-fangled radio thing" might catch on. Seventy-eight years later, we are one of the largest 100% family owned media companies in Australia,” Alison Cameron said.
"One of the reasons we have grown the Grant Broadcasters business is that we are committed to the local communities we serve. We saw the same thing in ProAgni. They get farmers because they are farmers.”
ProAgni’s patented “ProTect” range of feed supplements has been shown to maintain animal health and production economics in cattle and sheep without the use of any in feed antibiotics.
ProAgni is also in the late stages of development of long shelf life probiotics that radically reduce induction time to grain and have the potential to significantly reduce methane emissions from cattle and sheep while also improving feed efficiency.
“ProAgni is all about making animal agriculture more sustainable without placing a cost burden on farmers or consumers,” said Mr Campbell.
“This commitment from Grant Broadcasters shows the belief they have in a business and products that support more sustainable production without it costing farmers money.”
Photo by Matthias Zomer from Pexels