A third-generation family car dealership has found a new direction after losing the Holden brand this year.
After SA's Holden Factory closed in 2017, General Motors announced in February 2020 that it would no longer produce cars under the classic Holden brand for Australia and New Zealand, which spelled the end for many dealerships across the country.
After being with Holden since its inception 71 years ago, Duttons has instead shifted its allegiance to Ford, with the new sign going up at the Murray Bridge dealership this week.
Duttons now sells and services eight brands across three dealerships in the Adelaide Hills and Murray Bridge regions.
Managing Director Jack Dowling, who married into the Duttons family, said he is excited about the shift as he has always been a closet Ford fan.
"Where I grew up on the farm , my dad was an old Ford man, so I've got a 1981 Dick Johnson t-shirt... so I'll be able to barrack for the 'blue oval' now, out in the open," Jack Dowling said.
Holden owners can still get services and source parts for their vehicles for the next 10 years.
Duttons Murray Bridge is hosting an open weekend and BBQ on Friday 4 and Saturday 5 December with the full range of Ford cars available to try.
Photo above, new branding, photo at top of Duttons in 1950/1951, supplied