Local News

1 Million Leads to SA Tourism Operators

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Despite bushfires, drought and a pandemic, our tourism industry recorded a boost in bookings and inquiries last financial year by almost 60 per cent.

The South Australian Tourism Commission (SATC) recorded just over one million direct leads to local tourism operators in 2019-2020 via southaustralia.com⁠—a huge jump from 630,000 leads the year prior.

SATC Chief Executive Rodney Harrex said the state’s tourism sector saw a surge in interest from intra- and inter- state in what was an extraordinary year.

“Over 1 million leads were made to South Australian tourism operators last financial year – that’s 1 million phone calls, emails or a ‘book now’ to one of the more than 8,000 tourism businesses listed on southaustralia.com,” said Mr Harrex.

Campaigns such as the successful #BookThemOut campaign to help communities on Kangaroo Island and in the Adelaide Hills recover after last summer’s bushfires, and the #WelcomeBackSA campaign which aims to get South Australians out and about supporting South Australia post COVID, have helped drive traffic to the tourism portal.

“I encourage all South Australian operators who don’t already have a listing on southaustralia.com or who may need to update or refresh their listing, to do so – it is a simple way to help drive sales opportunities to our state’s tourism businesses, and help the sector on the road back towards reclaiming its $8.1 billion visitor economy,” said Mr Harrex.

Find out more at southaustralia.com.

Photo from SATC/southaustralia.com